Privacy policy

Last updated: November 9, 2026

1. Who is responsible

Marla Traut, sole proprietorship, trading as Porch Lane Goods, Ringelhauser Allee 28, 88471 Laupheim, Germany. Email: support@porchlanegoods.com.

2. What data we collect

  • Order data: name, shipping and billing address, email, phone (optional), products ordered, order value.
  • Payment data: processed directly by Shopify Payments or PayPal. We do not receive your full card number.
  • Usage data: pages visited, device and browser information, IP address, collected through cookies and similar technologies.
  • Messages: anything you send us by email or contact form.

3. Why we use it

  • To process and ship your order and handle returns (contract performance).
  • To answer your questions (contract performance / legitimate interest).
  • To meet tax and accounting obligations (legal obligation; records are kept up to 10 years).
  • To measure and improve our advertising, only where you agreed to it (consent).

4. Who we share it with

  • Shopify (store platform and payments) – see Shopify’s privacy policy.
  • PayPal, if you pay with PayPal.
  • Fulfillment and shipping partners (including CJ Dropshipping and the carriers they use) receive your name, address and the items ordered so they can deliver your order.
  • Meta (Facebook/Instagram) receives information about visits and purchases through the Meta Pixel to measure our ads – only if you allow marketing cookies.

Some of these partners are located outside your country, including in the United States, the EU and China. Where required, transfers are protected by appropriate safeguards such as standard contractual clauses.

We do not sell your personal information for money. Under some US state laws, using advertising cookies can count as “sharing” for targeted advertising. You can opt out at any time through the cookie / privacy settings on this website or by emailing us.

5. Cookies

Necessary cookies keep the store working (for example your cart). Analytics and marketing cookies are only used with your consent, which you can change at any time in the cookie settings.

6. Your rights

You can ask us to access, correct, delete or transfer your data, object to or restrict its use, and withdraw consent at any time. Residents of California and other US states have equivalent rights under their state laws, including the right to know, to delete, to correct and to opt out of sharing. We will not discriminate against you for using these rights. Send requests to support@porchlanegoods.com. You may also lodge a complaint with a data protection authority.

7. How long we keep data

Order data is kept as long as required by tax and commercial law (up to 10 years). Other data is deleted when it is no longer needed.

8. Children

Our store is not directed at children under 16 and we do not knowingly collect their data.

9. Changes

We may update this policy. The current version is always available on this page.